Vol. 1 No. 2 (2016)

January 2016 - June 2016

Published: 2020-12-26

Research Article

Factors explaining purchase intent in the field of mobile telephony in the great Concepción, Chile

Káren Pérez Torres, Margarita Pérez Lara, Erick Leal Matamala, Manuel Alonso Dos Santos

69-78
Exploratory analysis of the determinants of income from the main occupation at the national and regional levels in Chile

125-137

Literature Review

Psychological tests and interviews key uses and applications in the selection and integration of companies

Franco Lotito Catino

79-90
Conceptualisation of neuromarketing: its relationship with the mix of marketing and consumer behavior

Mauricio Muñoz Osores

91-104

Case Study

How to create a business model: Taxiwoman case study

Rubén Macías Acosta, Manuel Díaz Flores, Gladys Garcías Sandoval

105-114
Prospective strategic, technological monitoring and competitive intelligence on the Technological Institute of Soledad Atlantic

Jorge Lechuga Cardozo

115-124