How to create a business model: Taxiwoman case study

Abstract

Companies and entrepreneurs need to structure projects that are viable, so generating value must be included. Companies or entrepreneurs can create value by designing their business models by using the Canvas methodology. The aim of this article is to explain the development of a business model using the Canvas methodology to design the project, presenting the success story of Taxiwoman project. The Taxiwoman project was part of several competitions of entrepreneurs in Mexico, its presentation at the National Technological Innovation Event 2014 (ENIT 2014) was outstanding; in the first phase of the event different projects from the State of Aguascalientes, in the second phase there were different projects from several States of the region. Due to the success of the competitions, it was possible to corroborate the feasibility of using the Canvas methodology for designing business models because it allows a proper structure of a business project and it considers all key aspects needed in a business.