Vol. 7 No. 1 (2021)

January - June 2021

Published: 2021-01-04

Research Article

Utilization of financial products SMEs entrepreneurs in Mexico

Erika Dolores Ruiz, Julio Fernando Salazar Gómez, María de Jesús Valdivia Rivera, Manuel Hernández Cárdenas, Ibis Rafael Huerta Mora

1-14
Intention to purchase green products according to the Theory of Planned Behaviour: Incorporation of the moral obligation to the model

Jessica Müller Pérez, Juan Bernardo Amezcua Núñez, Sheyla Müller Pérez

15-30
Sensory marketing in the women's fashion sector: The smell of the shops in Madrid

Cristobal Fernandez Muñoz, Felisa Arribas Pérez, Cristina Martín Zapata

31-40
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What makes millennials happy at work? Evidence from the entertainment sector in northern Chile

Sebastián Araya Pizarro, Luperfina Rojas Escobar, Carlos Varas Madrid

65-80
MIC MAC method applied to the identification of key variables for reducing student dropout, case of the Business Administration program – UNAD, Colombia

María Erika Narváez-Ferrín, María Angélica Cervantes Muñoz

81-92

Literature Review

Merchandising Strategies: an analysis of their effectiveness in attracting new customers

Freddy Verastegui Tene, Jorge Vargas Merino

41-54
Positioning process in marketing: steps and stages

Nerio Olivar Urbina

55-64

Case Study

Time and space improvement in the management of a surgical center: the case of Botucatu, Brazil

Luciana Gisele Bordinhão Duma, Fernando Almeida Santos, Gabriela Ajani Venturoso, José Carlos Trindade Filho

93-104

Editorial Note

Editorial Note Vol 7, N 1, Year 2021

Editor
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