Social capital as a distinctive attribute of millennial donors: the case of Mexico

Authors

  • Juan Bernardo Amezcua Núñez
  • Alicia De la Peña
  • Juana María Saucedo Soto

Keywords:

Millennial, Charitable donations, Social capital

Abstract

This study objective was to profile Mexican millennial money donors for a better understanding of the behavior of social cause charitable donation at different stages of people’s life. Logistic and general regressions analyzes identified social capital as a distinctive attribute of millennials from other generations. Sociodemographic variables such as gender and employment were not determinant for charitable donation behavior. The preferred means for donations was digital media.

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Author Biographies

Juan Bernardo Amezcua Núñez

Universidad Autónoma de Coahuila. Blvd. V. Carranza s/n. Col. República Oriente. C.O. 25280, Saltillo, Coahuila, MÉXICO

Alicia De la Peña

Universidad Autónoma de Coahuila. Blvd. V. Carranza s/n. Col. República Oriente. C.O. 25280, Saltillo, Coahuila, MÉXICO

Juana María Saucedo Soto

Universidad Autónoma de Coahuila. Blvd. V. Carranza s/n. Col. República Oriente. C.O. 25280, Saltillo, Coahuila, MÉXICO

Published

2020-11-11

How to Cite

Amezcua Núñez, J. B. ., De la Peña, A. ., & Saucedo Soto, J. M. . (2020). Social capital as a distinctive attribute of millennial donors: the case of Mexico. RAN - Revista Academia & Negocios, 5(1), 45-60. Retrieved from https://revistas.udec.cl/index.php/ran/article/view/2587

Issue

Section

Research Article