Vol. 6 No. 1 (2020)

Research Article

• Service Learning Methodology: Implementation experience from a marketing perspective

  Nataly Guiñez-Cabrera, Francisco Ganga-Contreras, Constanza Olguín-Gutiérrez, Paulina Ceballos-Garrido

  1-10

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• Value relevance of intangible assets and intellectual capital: an empirical literature review

  Cecilia R. Ficco

  11-30

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• Strategies and Challenges in the Incorporation of Small and Medium Enterprises to International Trade: a conceptual approach

  Manuel Díaz Flores, Rubén Macías Acosta, Roberto González Acolt

  31-40

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• The current situation of Social Corporate Responsibility in Mexico

  Carlos Fong, Ángeles Parra, Luis Soriano, Elizabeth Teodoro

  41-56

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• Chief Marketing Officers: level of responsibility in their functions

  Frank Lozada-Contreras

  57-70

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• The effect of knowing how tax money is spent and the distance with tax revenue’s potential beneficiaries on tax compliance

  71-84

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• To lead… by swimming against the current

  Franco Lotito Catino

  85-100

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• Instituciones y actividad emprendedora femenina en América Latina

  Dyalá de la O Cordero, David Urbano

  101-112

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• Agency theory and corporate governance principles: causes of inefficiency in Venezuelan state-owned companies

  Juan Carlos Fonseca Sánchez

  113-126

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• Neuromarketing: a highly effective tool for positioning a new product

  Nerio Olivar Urbina

  127-142

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