Service Learning Methodology: Implementation experience from a marketing perspective

Authors

  • Nataly Guiñez-Cabrera
  • Francisco Ganga-Contreras
  • Constanza Olguín-Gutiérrez
  • Paulina Ceballos-Garrido

Keywords:

Service Learning, Higher Education, Marketing, Methodology, Teaching-Learning

Abstract

In a dynamic and competitive world, it is essential to have competent professionals with a much more comprehensive training according to the environment in which they operate. Precisely a teaching-learning methodology that fulfils this purpose is that of Service Learning, whose essential purpose is to relate the student to the community directly. The main objective of this study is to the implementation of a Marketing course based on Service-Learning methodology for Business Administration and Public Accountant majors in a Chilean university, during the first half of 2016. In conclusion, the implementation of this methodology has some complexity that should be considered in the procedure. In addition, suggestions are given for future
applications in other institutions, and professional careers that wish to incorporate this teaching-learning methodology.

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Author Biographies

Nataly Guiñez-Cabrera

Universidad del Bío-Bío, Facultad de Ciencias Empresariales, Departamento de Gestión Empresarial, Avenida Andrés Bello 720, Chillán, Chile.

Francisco Ganga-Contreras

Universidad Tarapacá, Chile, José Victorino Lastarria 26, Santiago, Región Metropolitana, Chile.

Constanza Olguín-Gutiérrez

Universidad del Bío-Bío, Facultad de Ciencias Empresariales, Departamento de Gestión Empresarial, Avenida Andrés Bello 720, Chillán, Chile.

Paulina Ceballos-Garrido

Universidad de Concepción, Escuela de Administración y Negocios, Avenida Vicente Méndez 595, Chillán, Chile

Published

2020-11-11

How to Cite

Guiñez-Cabrera, N. ., Ganga-Contreras, F. ., Olguín-Gutiérrez, C. ., & Ceballos-Garrido, P. . (2020). Service Learning Methodology: Implementation experience from a marketing perspective. RAN - Revista Academia & Negocios, 6(1), 1-10. Retrieved from https://revistas.udec.cl/index.php/ran/article/view/2624

Issue

Section

Research Article

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