Pacific Alliance: retail e-commerce and final consumers
DOI:
https://doi.org/10.29393/RAN9-1APMC20001Keywords:
Pacific Alliance, digital economy, e-commerce, retail commerce, electronic consumerAbstract
Purpose: The purpose of this article is to study the behavior of e-commerce final consumers of the Pacific Alliance (PA) countries in order to identify the most purchased goods as well as the most popular e-commerce companies nation wide and internationally, the country of origin of such goods, advantages and obstacles.
Methodology: A mixed methodology was used which consisted in the analysis of variables and official figures and the answers to surveys applied to consumers of Chile, Colombia, Mexico and Peru.
Findings: E-retail commerce is used as the most convenient, varied and cheapest way to purchase personal goods.
Practical implications: The share of products purchased between Chile, Colombia, Mexico and Peru is less than 3%.
Originality/value: to verify through first-hand figures the current situation of retail electronic commerce in the Pacific Alliance countries from the perspective of final consumers.
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Copyright (c) 2023 María del Mar Oviedo Facundo, Carmen Otilia Bocanegra Gastelum
This work is licensed under a Creative Commons Attribution 4.0 International License.