Vol. 9 No. 1 (2023)

January - June 2023

Published: 2023-01-16

Research Article

Pacific Alliance: retail e-commerce and final consumers

Maria del Mar Oviedo Facundo, Carmen Otilia Bocanegra Gastelum

1-12
Commitment to the community: validation of an instrument in a private company

Margarita Chiang Vega, Karina Krausse Martinez, Maria Jose Rivera Cerda, Juan Pablo Hidalgo Ortiz

29-38
Digital adoption of the hotel industry: a comparative study for Chile and Peru

Mauricio Munoz Osores, Marcelo Taito Jara, Jose Fernandez Palma

39-50
Experience in the implementation of accounting harmonization in public organizations

Claudia Diaz Martinez, Monica Hernandez Madrigal, Elfego Ramirez Flores, Patricia Hernandez Garcia

51-64
Factors influencing the supply of bank loans in Mexico: an analysis in the context of the 2000 to 2021 crises

Jose Antonio Morales Castro, Patricia Margarita Espinosa Jimenez

79-94
Mobbing and Subjective Happiness: Positive Psychological Capital as a moderator

Francisco Javier Diaz Pincheira, Moises Esteban Carrasco Garces

95-112
A collaborative learning platform for corporate training of Small and Medium Enterprises: a tool for increasing company productivity

Anabelem Soberanes-Martín, Magally Martínez

113-126
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The entrepreneurial ecosystem in the face of the pandemic: how to get through a crisis and survive it

Adriana Bonomo-Odizzio, Catherine Krauss-Delorme, Patricia Correa-Garcia

127-140

Literature Review

Neuromarketing: basis, techniques, advantages and limitations

Nerio Ramon Olivar Urbina

13-28

Case Study

Economic-financial evaluation of a cement company: Cementos Pacasmayo

Edmundo Lizarzaburu Bolaños, Kurt Burneo Farfán, Conrado Diego García-Gómez

65-78
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