Student’s perceptions on case study method
Keywords:
Lerning, Case study, Business students, Marketing, Teaching methodologyAbstract
The objective of this study is to present Bío-Bío University’s Business Science Faculty students’ perceptions on their Marketing course using case study methodology. A survey was applied to 91 students which main results showed a positive perception on the methodology used. The majority of students rated the course methodology pleasant, creative and stimulating. In addition, the students valued Case Study not only as a teaching method for a particular discipline but also as a tool that helped them discover leadership capacities, to know their peers, and to identify their own shortcomings and abilities for collaborative work.
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