Perception as a factor of behavior in literature handicraft consumers: Systematic Review

Abstract

Purpose: The objective of this research is to conduct a systematic review on perception as a factor in the consumer behavior of literary crafts from the year 2013 to 2023.

Design/methodology: Quantitative analysis, the Systematic Literature Review (Kitchenham, 2004) was used as methodology.

Findings: 48 documents were analyzed, reflecting 83% of the literature focused on the study of the artisanal sector from the producer's perspective, with a lower representation of the consumer's perception at 17%.

Practical implications: The problems surrounding the artisanal sector are complex and a phenomenon in many parts of the world. A significant aspect is the lack of understanding or appreciation from the consumer's perspective.

Originality/value: Research needs to be focused on the analysis of the consumer of handicraft perception and how it influences their purchase decision.