Corporate Social Responsibility of hotel services: valuation of consumers

Authors

  • Jorge Bernal Peralta
  • Ernesto Leo Rossi
  • Mónica Navarrete Álvarez

Keywords:

Corporate Social Responsibility, Hotel service, Purchase behavior, Purchase decision, Valuation

Abstract

Social responsibility derives from citizens’ concern for environmental damage caused by corporations. In Peru, research on Corporate Social Responsibility (CSR) is incipient, especially that related with hotel companies. This study objective is to determine how CSR influences the purchasing behavior of Tacna city hotel guests. We identified both hotel guests valuation and the variables that influenced their purchase decision. To collect information we used interviews, panel of experts, and questionnaires sent out to hotel companies and hotel guests. We found that there is a relationship between hotels’ CRS practices and consumers’ behavior in its economic, ethical, and philanthropic dimension. 

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Author Biographies

Jorge Bernal Peralta

Universidad de Tarapacá. Facultad de Administración y Economía. Cardenal Caro 348, Arica, Chile.

Ernesto Leo Rossi

Neumann Business School. Unidad de Investigación. Av. Bolognesi 987, Tacna, Perú.

Mónica Navarrete Álvarez

Universidad de Tarapacá. Facultad de Administración y Economía. Cardenal Caro 348, Arica, Chile.

Published

2020-11-11

How to Cite

Bernal Peralta, J. ., Leo Rossi, E. ., & Navarrete Álvarez, M. . (2020). Corporate Social Responsibility of hotel services: valuation of consumers. RAN - Revista Academia & Negocios, 4(2), 107-114. Retrieved from https://revistas.udec.cl/index.php/ran/article/view/2556

Issue

Section

Research Article

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