Clarification of Heidegger’s “The Origin of the Work of Art” and review of one of its interpretations
Keywords:
Heidegger, art, world, earth, Vattimo, advertisingAbstract
This paper review Heidegger’s essay “The origin of the work of art”, and tries to clarify some of its proposals: the nature of the art as the truth of beings setting itself to work, and the concepts of “world” and “earth” as ontological features of the work of art. As well, it’s examined one of the Gianni Vattimo’s interpretations, who supports that the use of aesthetic resources by the advertisings, confirms art’s capacity of setting up a world. Against that, I argue that Vattimo has only verified one of the art essential characteristic, in any time, which in no way is exclusive or very intense in advertising.
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