(New) narratives and public sphere. Qualitative analysis of the rescue of 33 miners in Chile

Abstract

The overflow of information stimuli we currently browse through requires that politi cians -like any social leader- deal with countless screens and data. Storytelling emerged in recent years as an effective technique for a message to conquer the most precious thing in this Economy of Attention: the citizen's time. This study introduces this discursive tool, its conditions and elements. Through a narrative-qualitative analysis, we explain its presence -with strengths and weaknesses- in a speech delivered to the public after the rescue of 33 Chilean miners trapped 700m deep in August 2010.