1.
Escobar-Farfan M, Salas Calfucura J, Galvez Lorca M, Miranda Vivanco C. Proposal of a brand personality scale for the Chilean supermarket industry. RAN [Internet]. 2022Jan.1 [cited 2024Jun.25];8(1):23-42. Available from: https://revistas.udec.cl/index.php/ran/article/view/6024