Vera-Reino, J. L., C. Ugalde, M. A. Piedra-Aguilera, and D. Quirindumbay. “Influence of Brand Equity on Purchase Intention by Company Size”. RAN - Revista Academia & Negocios, vol. 8, no. 2, July 2022, pp. 139-54, doi:10.29393/RAN8-11IVJD40011.