Cerroblanco-Vázquez, V. ., Lopez-Mateo, C., & Vega Macías, D. . (2021). Associativity and value chains: A case study of a collective brand of mezcal in Guanajuato, México. RAN - Revista Academia & Negocios, 7(2), 123-138. https://doi.org/10.29393/RAN7-2ACCL20002