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Rodríguez-Aldana, M.L. and Fong Reynoso, C. 2021. Critical success factors of the jewelery sector in the Guadalajara Metropolitan Area: A comparative analysis between the industry and the literature. RAN - Revista Academia & Negocios. 7, 2 (Jul. 2021), 175-192. DOI:https://doi.org/10.29393/RAN7-5FCML20005.